In this episode, we talk about the past, present, and future of influencers. What are influencers, and how did they come to be? What kind of influencers should marketers work with? How is the power of influencers shifting?
- What defines an influencer?
- The Present: How much do influencers get paid? How do you become an influencer? What is more effective for advertising: macro-influencers or micro-influencers? The dark side of influencer marketing
- The Past: The history of influencers — Ancient Rome, Coco Wine, Vaudeville, etc.
- Commercial: DinnerSmash
- The Future: AI influencers, the future of human influencers, the shifting power of influencers