In this episode, we talk about the past, present, and future of influencers. What are influencers, and how did they come to be? What kind of influencers should marketers work with? How is the power of influencers shifting? Episode notes:  What defines an influencer? The Present: How much do influencers get paid? How do you become an […]

What is spam, where did it start, and how does it affect us today? Episode notes:  From online forums of the 1980s to social media and beyond Forms of spam Why do people send spam? Statistician Paul Graham Robo calls Spam vs. scams CAN-SPAM Act Commercial: Future Spam Protection Spam in social media, online reviews, […]

In this episode, we talk about Internet+ethics. Put on your snorkel, because we’re going to be looking below the surface. Episode notes:  We start with our first memories of the Internet. Then we discuss fake news and echo chambers. Can we find good sources and can we trust the press? What is a good incentive […]

What does a good or bad public apology look like? What have corporations done in the face of a social media crisis? Listen in as we share real-life examples. Episode notes: Perception, crafting an apology, timing, blame, responsibility, hurt, guilt, and more! Examples include: Kitchenaid, Amazon reviews, Dove, Netflix, Apple, a steakhouse in Brighton MA, […]