In this episode we start with some stories about famous liars. Then we talk about types of lies. We discuss pathological liars, influence, the dating world, and employment. Commercial: Lie Detector Siren. Are we lying more? Social media, justification, blockchain’s impact, why and when we lie, social pressure.
In this episode, we talk about the past, present, and future of influencers. What are influencers, and how did they come to be? What kind of influencers should marketers work with? How is the power of influencers shifting? Episode notes: What defines an influencer? The Present: How much do influencers get paid? How do you become an […]
What is spam, where did it start, and how does it affect us today? Episode notes: From online forums of the 1980s to social media and beyond Forms of spam Why do people send spam? Statistician Paul Graham Robo calls Spam vs. scams CAN-SPAM Act Commercial: Future Spam Protection Spam in social media, online reviews, […]
What does a good or bad public apology look like? What have corporations done in the face of a social media crisis? Listen in as we share real-life examples. Episode notes: Perception, crafting an apology, timing, blame, responsibility, hurt, guilt, and more! Examples include: Kitchenaid, Amazon reviews, Dove, Netflix, Apple, a steakhouse in Brighton MA, […]